E
Erfan Aryanmanesh
— product designer
work
process
play
★ currently open to new challenges
based in Tehran 📍
6 years of craft
Erfan.
Aryanmanesh.
since
2019
Product Designer focused on user research, behavioral analysis, and building intuitive, scalable digital interfaces.
I design data-driven product experiences for companies building meaningful financial and service platforms. Previously: Dotin, Heli Technology, Avee, and DataArt. I believe that understanding user behavior is the most powerful tool for design, and I ground my work in deep research to create systems that truly perform.
✿
that is me
30+
PRODUCTS RESEARCHED
8
COMPANIES SERVED
4
CERTIFIED COURSES
∞
EXPERIMENTS, CONSTANTLY
01
PHILOSOPHY
I don't just design interfaces. I solve complex problems through user empathy.
The design is only as strong as the research behind it. I believe that true innovation happens at the intersection of conversion optimization and service design. My process is centered on understanding why users behave the way they do, translating those insights into elegant UI, and ensuring every product serves its purpose effectively.
★ principles I stand by ↓
01.
Design without research is just guessing. Understanding the user is the only way to be certain.
02.
Data provides the map, but design sets the destination. Trust the insights, then shape the experience.
03.
Complexity should be invisible. If the flow is hard to explain, it's too hard to use.
04.
Keep learning. AI and emerging tech are tools to augment the designer, not replace them.
02
SELECTED WORK · 2019 → NOW
Projects that bridge technology and human needs.
From complex financial dashboards to sustainable agricultural platforms, these projects focus on scalability and user-centricity.
01 · CASE STUDY
financial platform
Dotin (Baloot)
Scaling financial inclusion through innovative infrastructure.
Led the product design for financial platforms, focusing on building infrastructure for banking institutions. I focused on making highly technical financial products accessible to a broad user base, improving interface efficiency and user flow in demanding fintech environments.
1M+
FINANCIAL USERS
Tech
FINTECH FOCUS
UI
INTERFACE DESIGN
CORE FOCUS
Inclusion
designing systems that democratize access to financial tools
→ open case study
↗
PROFESSIONAL ETHOS
Design is the bridge between raw data and human utility.
— Product Design Lead
→ open case study
↗
02 · CASE STUDY
customer experience
DataArt (Hezardastan)
Simplifying data sourcing for a 360-degree customer view.
Worked on a CDXP platform to simplify how companies manage and automate customer journeys. My role focused on creating intuitive tools that enable businesses to gather customer data points and visualize them, turning complex datasets into actionable, automated experiences.
360°
DATA VISUALIZATION
CX
USER AUTOMATION
CDXP
DATA INTELLIGENCE
03 · CASE STUDY
agritech e-commerce
Keshmoon
Connecting sustainable farmers directly to consumers.
Designed a farm-to-table platform that built trust between farmers and socially conscious consumers. My work involved creating a transparent interface that highlighted origin stories, quality control processes, and direct-purchase flows, successfully bringing single-origin goods to customers.
Direct
FARMER-CONSUMER TRUST
Scale
E-COMMERCE GROWTH
QC
PRODUCT QUALITY
SCOPE
✦ UX Research
✦ Interface Design
✦ User Testing
✦ Design Systems
→ open case study
↗
03
MY DESIGN PROCESS
The framework I apply to every product challenge.
A structured approach derived from years of UX research and product design iteration.
01
Deep Research.
Before jumping into UI, I analyze user behavior patterns and research pain points. Understanding the 'why' is the priority.
02
Wireframing.
Mapping out logical user journeys. I focus on structural clarity before aesthetic refinement.
03
Prototyping.
Building interactive versions in Figma to test hypotheses early and often with real users.
04
Usability Testing.
Iterating based on empirical feedback. If the user can't navigate it naturally, I rebuild it.
04
TOOLS & SKILLSET
The technical stack.
Figma
User Research
Design Thinking
Usability Testing
Prototyping
Wireframing
UI Design
UX Evaluation
Conversion Strategy
Service Design
Digital Strategy
Behavior Analysis
AI Design Tools
05
CURRENTLY LEARNING
Topics fueling my growth.
AI INTEGRATION
AI for Product Designers
Exploring how generative models can assist in design workflows.
RESEARCH
User Research Methodologies
Always deepening my grasp on behavioral economics in product.
GROWTH
Conversion Rate Optimization
Analyzing funnel efficiency in complex financial apps.
WELLBEING
Hiking & Yoga
Staying active to maintain focus and mental clarity.
HOBBY
Horse Riding
Finding balance outside of the screen.
PHILOSOPHY
Knowledge is power.
Constant learning is the only path to progress.
06
EXPERIENCE
A career built on design and user understanding.
2024 → 2025
Dotin
— Product Designer
Designing financial infrastructure, improving platform accessibility, and focusing on innovative fintech product development.
2023 → 2025
Heli Technology
— Product Designer
Supporting a diverse portfolio of businesses through strategic product guidance and design management.
2022 → 2022
Avee
— Product Designer
Simplifying digital healthcare transformation by creating tools for physician practice management.
2020 → 2022
DataArt
— Product Designer
Developing a customer data and experience platform to simplify data-sourcing and user journey management.
07
WHAT OTHERS SAY
"Erfan has a rare ability to bridge the gap between complex research data and intuitive design solutions."
Erfan has an incredible eye for detail. He balances data-driven UX research with clean, functional UI, and he always finds the most intuitive solution to complex product flows.
Product Lead
Professional Colleague
"
Working with Erfan is seamless. He translates complex requirements into elegant design systems and has a deep understanding of user behavior that elevates every project he touches.
Engineering Lead
Tech Industry Peer
"
Erfan is the designer you want when you need to bridge the gap between user needs and business goals. His research-backed approach to product design is truly insightful.
Project Manager
Tech Industry Peer
08
EXPLORATION · CONCEPTS
Projects I built to push my design boundaries.
Experiments in UI, UX, and interactive design. These side projects help me refine my skills in dashboard architecture and creative interfaces.
UI DESIGN
IconStamp Manager
a streamlined utility concept for managing complex asset icon systems
DASHBOARD UX
Insight Analytics Suite
a clean interface for visualizing user behavior and campaign performance
AI CONCEPT
Psychotherapy Assistant
an exploration of compassionate, AI-driven landing page design
RESEARCH
User-Centered Strategy
an ongoing study into optimizing conversion through qualitative research
09
LET'S BUILD SOMETHING TOGETHER
Design for impactful products.
I am currently focused on product design, user research, and conversion optimization. I am open to new opportunities where I can apply my experience in UI/UX to create user-centric digital products. Let's connect if you're looking for a design partner who values data, research, and clean interfaces.
CONNECT WITH ME
→ instagram.com/erfanioon
→ dribbble.com/erfanioon
→ linkedin.com/in/erfan-aryanmanesh
→ based in Tehran, Iran
© 2025
Erfan Aryanmanesh
·
powered by curiosity and continuous learning